The P.C. Hooftstraat is a shopping street in Amsterdam, Netherlands. In 1876 it was named after Pieter Corneliszoon Hooft (1581–1647), a Dutch historian, poet and playwright. The street is located in the stadsdeel Amsterdam Oud-Zuid and runs from the Stadhouderskade to the Vondelpark. It is crossed by the Hobbemastraat and the Van Baerlestraat.
In 1883 a horsecar-service started in this street to connect the Dam with the Willemsparkweg, one of the new upper-class neighbourhoods in Amsterdam-Zuid. In 1903 this horsecar was replaced by the new electric tramway line 2. A year later another tramway, line 3, also had the street in its route. This tramway was in existence until tracks were added on the Vondelbrug and both lines were switched to use the shorter route.
In the last decade the P.C. Hooftstraat has developed to become one of the most expensive shopping streets in the Netherlands. Several international and exclusive brand stores are visited here, such as Cartier, Chanel, Diesel (brand), Dolce & Gabbana, Gucci, Hermès, Hugo Boss and Louis Vuitton. Dutch brands Oilily, Blue Blood Denim, G-star and men's fashion retailer Oger also have stores here. Apartments here are among the most expensive in the city.